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Rights conferred by registration application and registration of trademark

Rights conferred by registration application:        Certain rights best by mere fact of applying for registration of a trademark. It serves as evidence of adoption and selection of trademark for stated goods or services. It enjoys priority against identical or similar marks pending registration for same or similar goods or services, if similar marks is applied or used after the date of application. This priority of six months is applicable in all members of the Paris convention and…

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The trademark- “History and its Modern Role”

The role of the trademark is what facilitates and provides more beneficiary things to the users and the producers. How the trademark evolution from the earlier times to the modern age is going to be discussed here. Historical role constituted a liability: The history of trademarks,  is traced to the middle ages. They were used even at that point of time as indicators of source, but constituted a liability. Role- Indicators of source: Historically, a trademark was to indicate only…

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Find good products to the customers that build great companies

All enterprises market either brand (trademarks)or products. What makes an enterprise succeed are not products but brands. Yet very often when planning new ventures, the entrepreneurs or the business policy makers talk only about the product; mentioning brands is very rare. The difference between products and brands is fundamental. So much so, the entire market approach has been linked with brands or trademarks. Conventional Approach: The conventional marketing approach of dividing new ventures, into newness of product or newness of…

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Conviction of the Trademark Connects the Consumers

Conviction from the consumers to the trademark is very much important. We are going to discuss some trademark ideologies over here. Some simple things need to be considered  to see a great impact in our business. Trademark: Trademark is a sign or symbol which represents our brand or product. It shows a distinctive quality of the enterprise and the producer of the goods. When the mark is more related to service rather than mentioning goods is what we called as…

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