Do you want to know the three major rights of well known trademarks?

Three major rights of well-known trademarks: Three major rights vindicate any trademark including the well known trademark. It has been seen above that as per section 11 (6) to section 11 (9) a trademark which is not having a reputation in India can be designated as a well-known trademark.  Indian courts have been validating foreign reputation of a trademark as reputation in India by the principle of trans border reputation, however, it remains to be seen in each case, how much…

Read More

The trademark- “History and its Modern Role”

The role of the trademark is what facilitates and provides more beneficiary things to the users and the producers. How the trademark evolution from the earlier times to the modern age is going to be discussed here. Historical role constituted a liability: The history of trademarks,  is traced to the middle ages. They were used even at that point of time as indicators of source, but constituted a liability. Role- Indicators of source: Historically, a trademark was to indicate only…

Read More

Find good products to the customers that build great companies

All enterprises market either brand (trademarks)or products. What makes an enterprise succeed are not products but brands. Yet very often when planning new ventures, the entrepreneurs or the business policy makers talk only about the product; mentioning brands is very rare. The difference between products and brands is fundamental. So much so, the entire market approach has been linked with brands or trademarks. Conventional Approach: The conventional marketing approach of dividing new ventures, into newness of product or newness of…

Read More

Conviction of the Trademark Connects the Consumers

Conviction from the consumers to the trademark is very much important. We are going to discuss some trademark ideologies over here. Some simple things need to be considered  to see a great impact in our business. Trademark: Trademark is a sign or symbol which represents our brand or product. It shows a distinctive quality of the enterprise and the producer of the goods. When the mark is more related to service rather than mentioning goods is what we called as…

Read More